Brand Strategy

 
Our brand strategy is synonymous with the customer strategy which is designed to give our customers the freedom- to express themselves through a wide range of fashion options & to get the best value for money.

The strategy as part of the growth plan is to be customer-focused & technology driven in delivering innovative, trendy & fashionable garments.

Aggressive promotional activity is undertaken by the company by way of Electronic Media, Print Media, Outdoors and Events in order to enhance the brand value of the product and to have wider recall.

Our Design Studio with Sharp Detailing
An in-house design studio continuously works on new designs with latest styles, trends & looks.

Stringent quality measures are adhered to, at every stage, right from manufacturing, processing and packaging thereby providing flawless craftsmanship.

IT Infrastructure
Our entire backend system in SAP enabled. Our POS is on DOLPHIN. This complete system & data Integration from manufacturing to retail enables us to manufacture as our sales. Provide trends forecast to enhance sales and help our franchisees order more efficiently.